Privacy Policy - Baby in Bloom


Last Updated: 15 August 2025

1. Introduction

Baby in Bloom ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our hypnobirthing services.

By using our services or website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following personal information when you:

  • Book sessions or services

  • Contact us through our website

  • Subscribe to our newsletter

  • Create an account

  • Complete intake forms

Information collected may include:

  • Name and contact information (email, phone, address)

  • Due date and pregnancy-related information

  • Health information relevant to hypnobirthing services

  • Birth partner information (if applicable)

  • Payment and billing information

  • Communication preferences

2.2 Health Information

As part of our hypnobirthing services, we may collect sensitive health information, including:

  • Pregnancy status and due date

  • Previous birth experiences

  • Relevant medical conditions or concerns

  • Mental health information related to birth anxiety or fears

  • Any conditions that may affect participation in hypnobirthing

2.3 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and location data

  • Browser type and version

  • Device information

  • Pages visited and time spent

  • Referring website information

  • Cookies and similar tracking technologies

2.4 Third-Party Information

We may receive information about you from third parties such as:

  • Payment processors

  • Social media platforms (if you connect your accounts)

  • Referral sources

  • Healthcare providers (with your consent)

3. How We Use Your Information

3.1 Primary Uses

We use your personal information to:

  • Provide hypnobirthing services and education

  • Schedule and manage appointments

  • Process payments and billing

  • Communicate about your sessions and progress

  • Send appointment reminders and follow-ups

  • Provide customer support

  • Improve our services

3.2 Health Information Uses

Health information is used specifically to:

  • Customise hypnobirthing techniques to your needs

  • Ensure safe participation in our programs

  • Track progress and provide appropriate support

  • Communicate with healthcare providers (with your consent)

3.3 Marketing and Communications

With your consent, we may use your information to:

  • Send newsletters and educational content

  • Inform you about new services or programs

  • Share testimonials (anonymised or with explicit consent)

  • Conduct client satisfaction surveys

3.4 Website Improvement

We use automatically collected information to:

  • Analyse website usage and performance

  • Improve user experience

  • Ensure website security

  • Comply with legal obligations

4. Information Sharing and Disclosure

4.1 We DO NOT Sell Your Information

Baby in Bloom does not sell, trade, or rent your personal information to third parties.

4.2 Limited Sharing Circumstances

We may share your information only in the following circumstances:

Service Providers:

  • Payment processors (for billing)

  • Scheduling software providers

  • Email service providers

  • Website hosting services

  • Analytics providers

Healthcare Coordination:

  • Your healthcare providers (with written consent)

  • Emergency services (if necessary for safety)

Legal Requirements:

  • When required by law or legal process

  • To protect our rights or property

  • To ensure the safety of clients or staff

  • In case of business transfer or sale

4.3 Anonymised Information

We may share anonymised, aggregate information that cannot identify you for:

  • Research purposes

  • Marketing materials

  • Service improvement

  • Industry reporting

5. Data Security

5.1 Security Measures

We implement appropriate security measures to protect your information:

  • Secure data transmission (SSL encryption)

  • Access controls and authentication

  • Regular security updates and patches

  • Secure data storage practices

  • Staff training on privacy protection

5.2 Health Information Protection

Health information receives additional protection through:

  • HIPAA-compliant practices where applicable

  • Restricted access on a need-to-know basis

  • Secure storage and transmission

  • Regular security audits

5.3 Data Breach Response

In case of a data breach, we will:

  • Immediately secure the affected systems

  • Assess the scope and impact

  • Notify affected clients as required by law

  • Take corrective actions to prevent future breaches

6. Your Privacy Rights

6.1 Access and Correction

You have the right to:

  • Access your personal information

  • Request corrections to inaccurate information

  • Update your contact preferences

  • Review your health information

6.2 Data Portability

You may request:

  • Copy of your personal information

  • Transfer of data to another provider

  • Export of your health records

6.3 Deletion Rights

You may request deletion of your information, subject to:

  • Legal requirements to retain certain records

  • Ongoing service needs

  • Health record retention requirements

6.4 Communication Preferences

You can:

  • Opt out of marketing communications

  • Update communication preferences

  • Unsubscribe from newsletters

  • Choose preferred contact methods

7. Cookies and Tracking

7.1 Cookie Usage

Our website uses cookies to:

  • Remember your preferences

  • Improve website functionality

  • Analyse website usage

  • Provide personalised content

7.2 Cookie Types

  • Essential cookies: Required for website functionality

  • Analytics cookies: Help us understand website usage

  • Marketing cookies: Used for advertising (with consent)

7.3 Cookie Control

You can control cookies through:

  • Browser settings

  • Our cookie preference centre

  • Opt-out tools for analytics

  • Third-party cookie controls

8. Third-Party Links and Services

Our website may contain links to third-party websites or services. This privacy policy does not apply to those external sites. We encourage you to review their privacy policies before providing any information.

9. Data Retention

9.1 Retention Periods

We retain your information for:

  • Client records: 2 years after service

  • Health information: As required by healthcare regulations

  • Marketing data: Until you opt out or request deletion

9.2 Secure Disposal

When information is no longer needed, we:

  • Securely delete digital records

  • Destroy physical documents

  • Ensure third parties also delete information

  • Document the disposal process

10. Children's Privacy

Our services are intended for adults. We do not knowingly collect information from children under 18. If we become aware of such a collection, we will take steps to delete the information promptly.

11. International Data Transfers

If you are located outside the UK, please be aware that your information may be transferred to and processed in the UK. By using our services, you consent to such transfers.

12. Changes to This Privacy Policy

We may update this privacy policy periodically. Changes will be:

  • Posted on our website

  • Noted with a new effective date

  • Communicated to active clients if materially significant

  • Subject to your continued consent

13. Contact Information

13.1 Privacy Questions

For questions about this privacy policy or your personal information, contact us.